Local SEO is more important for small businesses in Multan than they think. Even in this world of digital marketing, we come to see a lot of small businesses without optimized local listing on Google and other platforms.
When we are auditing a potential client for our agency, the first thing we look up for is their Google listing. If their Google listing is not optimized or in most of the cases unclaimed Google business, we are more than sure no other agency in working with them. Oops! I just dropped one of our secrets. Ssshhh! Don’t tell others.
Here are some of the examples of unclaimed Google businesses. Believe me, There are many in Multan.
Why local SEO in Important?
According to HubSpot local SEO stats, Google 3 pack appears in the top spot in 93% of searches with local intent.
Google 3-pack is the collection of the top three local results when you search for a local business. There used to be a Google 7-pack which is replaced with Google 3-pack.
When I searched for the term “Rental cars in Multan” Google showed me its Google 3 pack of the top rental card in Multan. This is where your business is supposed to be for all local searches.
This is what Google 3 pack looks like.
Your business is unlikely to show up in Google 3-pack if your local SEO is poor.
Our Case Study
When we talk to business owners in Multan, many of them are like, this doesn’t work in Multan. I get it. Multan is not a big city like NYC but people still search online. The number of searches might be relatively low but why would you leverage on not targeting those searches?
Let me show you our agency’s Local results. We are currently ranking on the 1st place not only for our business name but for many relevant keywords, our clients search for.
In fact, in the first quarter, our business was discovered for 62.5% times for the relevant searched and 37.5% times when they searched for our business name.
How to optimize your business for local search results?
Now that you know how important local SEO is, let’s dive right into how you can optimize your local business for SEO.
Many of local businesses don’t have a website which is keeping them behind from getting into the online marketing game. If you don’t have a marketing optimized website, get it developed ASAP.
Now that you have a website, you need to create a dedicated contact page with clearly mentioned information about your business contact. You can talk to your developer about this or contact us for any assistance.
Make sure you have following business information on your contact page.
You can add multiple contact information for your different locations on the same page.
Claim your Google My Business profile
There are many unclaimed businesses on Google in Multan.
You need to claim your business on Google My Business if it is already listed. If it is not already there you would need to create a new listing on Google My Business.
You would need to verify your business either by postal mail or phone number.
Verifying your Google business will allow you to take control of your information on the Google and edit it as required.
Complete Business Information
Make sure you have filled your Google Business profile with complete and accurate information.
This can include:
- Business Name
- Business Hours
The key is the consistency of your information. You should keep your business information consistent on all of your online platforms including Google listing, website, and social platforms.
Reviews are the essence of beating the competition in local SEO. You may ask your existing customers to leave reviews about on business on your Google listing.
You might get negative reviews about your business but there is nothing to freak out. If you have verified your business, Google will allow you to reply to the reviews and you can turn negative reviews into positive reviews by taking reputation management in perspective.
This is difficult for local businesses in bigger cities to climb up the local results but in a city like Multan with not many businesses struggling for it you can easily make a place in Google 3-pack.
Local SEO is way more simple than website SEO. All you need is to do the things properly.
If you are a local business in Multan and need any help regarding local SEO, we are always here for the help. You can schedule a FREE consultation and our experts will guide you through to help you do it on your own.
What is Inbound Marketing?
Inbound marketing is attracting customers through relevant and valuable content and adding value to each step of customer’s buyer journey. Inbound marketing is all about generating value and building trust.
Regardless of the fact that they are an anonymous visitor to the website, a prospect in the sales pipeline, or a customer calling in for support, everyone who interacts with the company should come away with an experience that makes him feel like he has been helped and his problems have been taken care of.
Why Inbound Marketing?
Before the advent of the internet, the power was entirely in the hands of the salespeople: salespeople knew all the key information about the product, and the sales teams were capable of answering the frequently asked questions by the customers.
When the internet made its way into the lives of the general populace, the whole picture changed. A shift of power took place where the buyer-seller relationship changed drastically, now the buyers on the internet were only one click away from their purchase.
This shift of power from sellers to buyers has compelled the sellers to adapt to this modern era of sales. The contemporary buyers are using different online and social media platforms to search for their products, the selling company should use the same platforms as their medium to showcase their products to reach their potential customers.
Inbound Marketing Process
Inbound marketing is a process of four steps also known as four phases of inbound marketing methodology.
Only having people visiting your site is not enough, you need to attract the type of customers that are most likely to become leads and ultimately delighted customers that will happily promote your website through word of mouth. Relevant content at the right time can attract many potential customers.
Your inbound marketing strategy is on point if you are focusing on great content, and a blog is one of the very best ways to attract new visitors and potential customers to your website. With the intention of finding the right prospective customers, educational content must be created that would speak to them and answer their questions effectively.
From the customer’s prospect, the online buying process usually starts by searching something on the browser that has some questions attached to it. In order to be in the eyes of our buyers, we need to appear in the place where they are searching us. To do that, the presence should be increased with tools that will help define and ensure the implementation of the content strategies.
Fruitful inbound strategies are based solely on remarkable content. The social media platform allows you to display that valued information, get involved with your prospects and to provide your brand with a human face. Identify the platforms that your ideal buyers spend their time on, and increase interaction with them there.
Once there is a number of visitors attracted to your website, the next step is the conversi
on of thos
e visitors into leads. This can be done by opening up a conversation in whatever means that works better in the form of messages, forms, and or meetings. Once there is a connection, you need to answer their questions and provide relevant content that will spark your prospects interest and will prove valuable for them while keeping the conversation going.
When you know that you have attracted the right visitors and converted the right leads, you’re on the right track. But the next step is to transform these leads to customers. In order to do that effectively, use the sales tools available at that point to ensure you’re closing the right leads at the right time, easily and swiftly.
Once there is a number of visitors attracted to your website, the next step is the conversion of those visitors into leads. This can be done by opening up a conversation in whatever means that works better in the form of messages, forms, and or meetings. Once there is a connection, you need to answer their questions and provide relevant content that will spark your prospects interest and will prove valuable for them while keeping the conversation going.