What is Inbound Marketing?
Inbound marketing is attracting customers through relevant and valuable content and adding value to each step of customer’s buyer journey. Inbound marketing is all about generating value and building trust.
Regardless of the fact that they are an anonymous visitor to the website, a prospect in the sales pipeline, or a customer calling in for support, everyone who interacts with the company should come away with an experience that makes him feel like he has been helped and his problems have been taken care of.
Why Inbound Marketing?
Before the advent of the internet, the power was entirely in the hands of the salespeople: salespeople knew all the key information about the product, and the sales teams were capable of answering the frequently asked questions by the customers.
When the internet made its way into the lives of the general populace, the whole picture changed. A shift of power took place where the buyer-seller relationship changed drastically, now the buyers on the internet were only one click away from their purchase.
This shift of power from sellers to buyers has compelled the sellers to adapt to this modern era of sales. The contemporary buyers are using different online and social media platforms to search for their products, the selling company should use the same platforms as their medium to showcase their products to reach their potential customers.
Inbound Marketing Process
Inbound marketing is a process of four steps also known as four phases of inbound marketing methodology.
Only having people visiting your site is not enough, you need to attract the type of customers that are most likely to become leads and ultimately delighted customers that will happily promote your website through word of mouth. Relevant content at the right time can attract many potential customers.
Your inbound marketing strategy is on point if you are focusing on great content, and a blog is one of the very best ways to attract new visitors and potential customers to your website. With the intention of finding the right prospective customers, educational content must be created that would speak to them and answer their questions effectively.
From the customer’s prospect, the online buying process usually starts by searching something on the browser that has some questions attached to it. In order to be in the eyes of our buyers, we need to appear in the place where they are searching us. To do that, the presence should be increased with tools that will help define and ensure the implementation of the content strategies.
Fruitful inbound strategies are based solely on remarkable content. The social media platform allows you to display that valued information, get involved with your prospects and to provide your brand with a human face. Identify the platforms that your ideal buyers spend their time on, and increase interaction with them there.
Once there is a number of visitors attracted to your website, the next step is the conversi
on of thos
e visitors into leads. This can be done by opening up a conversation in whatever means that works better in the form of messages, forms, and or meetings. Once there is a connection, you need to answer their questions and provide relevant content that will spark your prospects interest and will prove valuable for them while keeping the conversation going.
When you know that you have attracted the right visitors and converted the right leads, you’re on the right track. But the next step is to transform these leads to customers. In order to do that effectively, use the sales tools available at that point to ensure you’re closing the right leads at the right time, easily and swiftly.
Once there is a number of visitors attracted to your website, the next step is the conversion of those visitors into leads. This can be done by opening up a conversation in whatever means that works better in the form of messages, forms, and or meetings. Once there is a connection, you need to answer their questions and provide relevant content that will spark your prospects interest and will prove valuable for them while keeping the conversation going.